Four summers after returning post-pandemic, East Town Association’s events have reached new heights in offering quality, free programming, enriching and activating the East Town area, and bringing Milwaukee’s various communities together in the heart of downtown.
The 2025 event season alone supported 224 local vendors and businesses, gave a platform to 90 musical entertainers, and worked with 22 sponsors and 122 partner organizations. Throughout the year, East Town Association put on 168 hours of free programming across 30 days and created a safe, welcoming environment for thousands of attendees.
Our events are about more than just music: they’re about community. Hear the voices of some of our attendees, partners, and staff as they speak on the 2025 event season.