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Four summers after returning post-pandemic, East Town Association’s events have reached new heights in offering quality, free programming, enriching and activating the East Town area, and bringing Milwaukee’s various communities together in the heart of downtown. The 2025 event season alone supported 224 local vendors and businesses, gave a platform to 90 musical entertainers, and worked with 22 […]

As the air turns crisp and the leaves start to fall, there’s no better way to embrace the season than with a cozy cup in hand. Luckily, East Town is home to some of Milwaukee’s most creative cafés each serving up unique fall flavors that are as warm and inviting as a walk through Cathedral

East Town Association is excited to announce the return of Bastille Days, Milwaukee’s French festival, taking place Thursday, July 9 through Sunday, July 12, 2026, in Cathedral Square Park. Drawing tens of thousands of visitors each year, Bastille Days is one of the largest French-themed celebrations in North America. In 2025, the festival welcomed more

East Town is full of tricks, treats, and plenty of eerie fun this October! Whether you’re into costume contests, trivia nights, bar crawls, or late-night parties, there’s a hauntingly good time waiting for you. Here are some can’t-miss Halloween happenings around the neighborhood: Milwaukee Makers Market “Celebrate Halloween” 📅 October 19 | 10:00 am–4:00 pm📍

Mark your calendars for September 28-29 and get ready to explore Milwaukee’s unique architecture during Doors Open Milwaukee. This annual event celebrates the city’s history and neighborhoods by offering free access to over 100 locations across Milwaukee. From commercial buildings to art galleries and urban gardens, this is your chance to explore the spaces that