East Town Association

Business Member Spotlight: The Knickerbocker on the Lake

Nestled in a beautifully restored 1929 Milwaukee landmark, The Knickerbocker on the Lake is a charming boutique condominium hotel, home to both full-time residents and short-term visitors. Read all about what makes the Knickerbocker a treasured part of East Town, and why they love being part of the neighborhood.  Photo Credit: The Knickerbocker on the […]

Business Member Spotlight: The Knickerbocker on the Lake Read More »

5 Reasons to Visit Downtown Milwaukee This Holiday Season

The holidays have arrived in Downtown Milwaukee, and there’s no better time to explore holiday markets, glowing decorations and businesses that make our city special. Whether you’re searching for gifts, planning a family outing, or simply soaking in the seasonal spirit, here are five reasons to make downtown your holiday destination. Shop Small & Support

5 Reasons to Visit Downtown Milwaukee This Holiday Season Read More »

It’s About Community

Four summers after returning post-pandemic, East Town Association’s events have reached new heights in offering quality, free programming, enriching and activating the East Town area, and bringing Milwaukee’s various communities together in the heart of downtown. The 2025 event season alone supported 224 local vendors and businesses, gave a platform to 90 musical entertainers, and worked with 22

It’s About Community Read More »

Eddie Sturkey to Step Down as Executive Director of East Town Association

East Town Association announces today that Executive Director, Eddie Sturkey, will be stepping down from his role at the end of the year. Sturkey first joined East Town Association’s Board of Directors over a decade ago and stepped in as executive director in late 2021, leading the nonprofit through a critical rebuilding period following the

Eddie Sturkey to Step Down as Executive Director of East Town Association Read More »

Your Guide to East Town’s Spookiest Halloween Events

East Town is full of tricks, treats, and plenty of eerie fun this October! Whether you’re into costume contests, trivia nights, bar crawls, or late-night parties, there’s a hauntingly good time waiting for you. Here are some can’t-miss Halloween happenings around the neighborhood: Milwaukee Makers Market “Celebrate Halloween” 📅 October 19 | 10:00 am–4:00 pm📍

Your Guide to East Town’s Spookiest Halloween Events Read More »

MAM After Dark Makes a Vibrant Return in 2025

MAM After Dark returns to the Milwaukee Art Museum with a series of after-hours events featuring live music and immersive activations—all to the familiar, creative themes attendees know and love. The Museum will host MAM After Dark on select Fridays, 7–11 p.m., transforming its space into Milwaukee’s artiest party and place to be for a

MAM After Dark Makes a Vibrant Return in 2025 Read More »

Discover Downtown with Doors Open Milwaukee

Mark your calendars for September 28-29 and get ready to explore Milwaukee’s unique architecture during Doors Open Milwaukee. This annual event celebrates the city’s history and neighborhoods by offering free access to over 100 locations across Milwaukee. From commercial buildings to art galleries and urban gardens, this is your chance to explore the spaces that

Discover Downtown with Doors Open Milwaukee Read More »