Elevate East Town

East Town Association has been bringing Milwaukee together for over 60 years with events that celebrate our culture, connect our community, support local artists, grow small businesses, and foster a vibrant, safe downtown. Our Music in the Park Fund is the next chapter in that legacy—a critical campaign designed to ensure our ability to produce free, accessible community events while supporting local artists, musicians, and small businesses.

We invite you to be a part of this transformative effort.

East Town Association is dedicated to promoting growth and vitality in Milwaukee’s East Town area. For over 60 years, we’ve hosted cherished free community events like Bastille Days, Storm the Bastille 5k Run/Walk, Jazz in the Park, Milwaukee Oktoberfest, and Cathedral Square Market, creating opportunities for community connection, cultural celebration, and support for local businesses and individuals who make Milwaukee extraordinary.

In 2024 alone, our events provided:

• 33+ days of free community programming
• Support for 191 local vendors and 113 musicians, including many group acts
• Economic benefits through tourism, business activity, and park revitalization

Your support fuels our mission and impacts the entire community.

Unlike many similar non-profits and Business Improvement Districts, East Town Association receives no public funding.
Our funding relies primarily on beverage sales, sponsorships, vendor fees, and Individual/Business Memberships—revenue streams that faced significant challenges during the COVID-19 pandemic.

Your donation to the Music in the Park Fund will help:

• Keep our events free and accessible to all
• Support local musicians, vendors, and artists
• Provide opportunities for small businesses & entrepreneurs
• Enhance event infrastructure and experiences
• Sustain ETA’s mission to deliver quality programming

Together, we can ensure the future of East Town’s events and their lasting impact on Milwaukee.